Six tools to grow your D2C brand profitably.
The checklists, playbooks and calculators we use to make, test and scale ads for Indian D2C brands. Built for founders who want to run on numbers, not guesswork.
Six problems that quietly eat D2C profit.
Each tool in the series was built to fix one of them.
"My ROAS looks fine, but there is no money in the bank."Fix → D2C Profit Calculator
"Ads work for a week, then they die."Fix → Winning Creative Playbook
"I never know which ad to keep and which to switch off."Fix → Creative Testing Tracker
"The moment I raise the budget, my CPA jumps."Fix → Meta Ads Scaling Playbook
"People visit my store, but they do not buy."Fix → Shopify Conversion Checklist
"COD orders keep coming back undelivered."Fix → COD & RTO Kit
Buy one, or get the whole series.
Every tool works on its own. Together, they cover your store, your ads, your profit and your returns.
Shopify Conversion Checklist
Turn more of your ad traffic into orders.
- 82 checks across 9 parts of your store
- Product page, checkout, trust and tracking
- Scorecard and a 30-day fix plan
D2C Creative Testing Tracker
Know which ads to scale and which to switch off.
- An automatic verdict for every ad
- Hook rate, CTR, CPA and ROAS worked out for you
- See which angles and formats win
Meta Ads Scaling Playbook
Grow ad spend without killing your ROAS.
- Find your break-even CPA and ROAS
- Safe budget rules and account structure
- What to do when results drop
Winning Creative Playbook
Make ads that stop the scroll and sell.
- 30 hooks and 10 visual openers
- 10 formats, 12 angles, 5 fill-in scripts
- Creator brief and editing rules
D2C Profit Calculator
See your real profit on every order.
- GST, COD, RTO and fees all counted
- Break-even and target ROAS in seconds
- Profit per product and a monthly P&L
COD & RTO Profit Protection Kit
Stop losing money on orders that come back.
- A 6-stage system to cut RTO
- WhatsApp and call scripts in English and Hinglish
- RTO loss calculator and pincode tracker
Get the complete D2C Growth Series.
All six tools, which link to each other. Your break-even numbers from the calculator feed the tracker, and the playbooks tell you what to do with them.
- Shopify Conversion Checklist
- D2C Creative Testing Tracker
- Meta Ads Scaling Playbook
- Winning Creative Playbook
- D2C Profit Calculator
- COD & RTO Profit Protection Kit
4 PDFs + 3 spreadsheets · Use them forever
Not a foreign course with rupee signs added.
Built around how D2C actually works in India.
GST built in
The profit calculator removes GST from your price before it works out your margin.
COD and RTO counted
Every number includes the cost of orders that come back, because that is real Indian D2C.
Rupee examples
Worked examples use real-looking rupee numbers, not dollar figures from foreign courses.
UPI and prepaid tactics
Ways to move buyers from COD to prepaid, with the exact copy to use.
Hinglish scripts
WhatsApp and call scripts in English and Hinglish, ready to copy.
Works in Google Sheets
Upload the spreadsheets to Google Drive and they work in Google Sheets. They also open in Excel.
Real pages from the series.
A few excerpts, so you know exactly what you are getting.
| Meta ROAS | Profit per order | Result |
|---|---|---|
| 2.00x | −₹68 | Loss |
| 2.50x | ₹32 | Small profit |
| 3.00x | ₹99 | Small profit |
| 3.50x | ₹146 | Hits target |
Sample numbers for a ₹999 product. Enter your own costs and the sheet does the rest.
| Ad | CPA | Verdict |
|---|---|---|
| CR-001 | ₹300 | WINNER |
| CR-002 | ₹925 | KILL |
| CR-004 | ₹433 | KEEP TESTING |
| CR-005 | — | TOO EARLY |
Each verdict comes with the next step, such as "Weak hook: test new opening lines".
Six scripts in English and Hinglish: confirmation, prepaid offer, address check, delivery day, failed delivery and a call script.
Built for founders who run their own numbers.
This is for you if
- You run a D2C brand and spend money on Meta ads
- You or a small team handle ads, creatives or the store
- You want to know your real profit, not just ROAS
- COD returns are hurting your margins
- You manage D2C ad accounts as a freelancer or agency
This is not for you if
- You are looking for a secret trick or a guaranteed result
- You do not sell online yet
- You want someone else to do all the work (we do offer that, see below)
From the team that makes the ads and runs them.
Advine Media is a creative and performance agency for Indian D2C brands. We make creator-led ads and run them on Meta, so we see every day what works, what fails and why.
This series is the system we use with our own clients: the checks we run on a store, the numbers we track, the rules we follow when we scale, and the scripts we use to cut returns. We wrote it in plain English so any founder can use it.
Before you buy
What exactly do I get?
Four PDF guides and three spreadsheets. The PDFs are the Shopify Conversion Checklist, the Meta Ads Scaling Playbook, the Winning Creative Playbook and the COD & RTO Profit Protection Kit. The spreadsheets are the D2C Creative Testing Tracker, the D2C Profit Calculator and the RTO Loss Calculator, which comes with the COD & RTO Kit.
How do I receive the files?
Right after payment, you get a download link on your order confirmation page and by email.
Do I need Excel or Google Sheets?
Either works. Upload the spreadsheet to Google Drive, open it, and choose File, then Save as Google Sheets. Each spreadsheet has a How To tab that explains this.
Is this only for Shopify stores?
The Conversion Checklist is written for Shopify. The other five tools work for any D2C brand that sells online and runs Meta ads.
Will it work for my category?
The examples cover skincare, haircare, snacks, fashion, jewellery and home products. The methods are the same across D2C categories.
I am new to Meta ads. Is this too advanced?
No. Everything is in simple English with step-by-step instructions and worked examples. If you know your product costs and can open Ads Manager, you can use every tool.
Do you guarantee results?
No, and nobody honestly can. Results depend on your product, price, creatives and how well you put the system into action. What we promise is a clear, tested system and the numbers to run it.
Can I get a refund?
Because these are digital files that you receive instantly, all sales are final. If a file does not open or is damaged, message us and we will fix it right away.
Can I share the files with my team?
Yes, within your own brand and team. Please do not resell or share the files publicly.
Stop guessing. Start running your brand on real numbers.
All six tools, instant download, yours to keep.